WELCOME TO ANIKA’S PORTFOLIO

CREATIVE. ADAPTABLE. FORWARD THINKING.

As a Social Media and Client Relationships Manager, I help brands cut through the noise and connect directly with their audience through effective, data-driven strategies. I’m passionate about leading high-performing teams and delivering campaigns that are not only creatively impactful but strategically aligned with growth objectives.

With a reputation for high energy, enthusiasm and a solutions-focused mindset, I bring a relentless drive to every challenge. Digital marketing is where I thrive, and in my next opportunity, I’m focused on building meaningful partnerships while leveraging my creative and entrepreneurial approach to drive measurable brand success.

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DIGITAL STRATEGY

ALL OCCASION CRUISES

With end-of-year functions and team celebrations being booked earlier than ever, we identified an opportunity to target corporate decision-makers during the lead-up to summer. The goal was to position All Occasion Cruises as the go-to venue for premium corporate events on Sydney Harbour.

The campaign delivered a 15% increase in qualified corporate leads compared to the previous year, generating high-value enquiries.

Consumer Behaviour

Analysed behavioural data and seasonal patterns to define a refined audience strategy focused on corporate planners and executive assistants

Creative Direction

Led the planning, direction, and facilitation of a full-day content shoot on board the flagship yacht. The aim was to capture dynamic, polished visuals that reflected the premium, all-round event experience.

Asset Development

Worked closely with content editors to optimise creative for multiple placements, including Meta and organic social, ensuring the visuals and messaging were platform-appropriate and conversion-oriented.

Campaign Execution

Collaborated with our in-house performance marketing team to roll out a cohesive cross-channel campaign, aligning paid and organic strategies to maximise reach and impact.

Stakeholder Management

Coordinated across SEO, website, Google Ads and Meta Ads teams to maintain consistency, quality, and performance across all deliverables.

CAMPAIGNS THAT ENGAGE

WESTS TIGERS SPONSORSHIP

Scripted, directed, and collaborated with an editing team to create a sponsorship video for the Wests Tigers, generating 44.4K views and driving brand engagement that resulted in new leads and increased visibility for both partners.

CAMPAIGNS THAT ENGAGE

THE OCCASION IS NOW.

This campaign showcases the best of All Occasion Cruises, emphasising its unique value as a family-owned business and reinforcing its distinct position in the market.

VIEW SHOOT BRIEF

CASE STUDY I

AMESCORP

CASE STUDY II

PROMINENT KITCHENS

OTHER CLIENTS

STRATEGISE. IMPLEMENT. MEASURE.

Having worked with a broad range of Australian businesses across various industries, I view social media as a powerful channel for strategic brand storytelling, effectively communicating identity, values, and purpose to the right audiences.