I’m Anika, your Marketing Specialist
Welcome!
You’ll find that optimistic is my default setting and where there’s a problem there will always be a solution. I’m always searching for an adventure and feel very grateful to have already seen so much of the beautiful world. I’m a natural leader and i’m ambitious, determined and ready to put in the hard work to achieve my goals and be the best version of myself.
I am currently working at White Key Marketing where I manage a team of 14 marketing coordinators, focusing on implementing strong systems, delivering robust marketing strategies and fostering strong client relationships.
In my next career opportunity, I aim to continue building meaningful partnership relationships while leveraging my creative and entrepreneurial mindset to drive brand success.
ALL OCCASION CRUISES
For the past year, I have managed the social media strategy for All Occasion Cruises, coordinating website, branding, Google Ads, and Meta Ads teams to maintain a strong holistic digital presence.
Wests Tigers Sponsorship video.
Worked with the Wests Tigers to script, direct, and edit a sponsorship video, creating a polished and engaging piece that showcased both brands.
The Occasion is Now Campaign.
This campaign showcases the best of All Occasion Cruises, emphasising its unique value as a family-owned business and reinforcing its distinct position in the market.
Other Current & Previous Clients
AMESCORP
PROMINENT KITCHENS
HUGOS
HART AND CO.
DOLCINI
Case Study Amescorp
Case Study Prominent Kitchens
“Anika is a great asset to any marketing team, her can do attitude and ability to tackle any task with enthusiasm is invaluable to any team. Her work ethic, commitment to getting the job done and problem solving is outstanding. Wish she was coming back to Perth so I could offer her a role at Nova Entertainment”
- Antonell Doyle
Perth and Brisbane Commercial Director, Nova Entertainment
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Heavy themes often travel best with a lighthearted approach.
This street art in Fremantle spreads a really important message about Global Warming.
How much more effective is this than looking at facts?! I had to stop and reflect.
It’s attractive, eye-catching and very relevant to the young audience it targets, who are also more willing to share this form of information to their social media, where it will influence a larger market.
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Back to basics.
A pretty shopfront I walked past in Ghent, Belgium, instantly giving me a positive impression of the brand and the clothing I might find inside.
This shop stood out on the street and called my name.
It’s old-school marketing bringing in customers here 👏
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Consumers will often use reviews as a checkpoint before purchasing a product or paying for a service.
A cheeky incentive for a good review is a great investment to increase sales and promote your business simultaneously.
When we were at Elkabron in Bali, we were asked to leave a review in exchange for a branded sarong.
It’s as easy as that. Most people won’t say no to a freebie for a low effort favour.
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TikTok has transformed the world of marketing, making it possible for small brands to gain global exposure for absolutely no cost.
So many local spots in Amsterdam have gone viral on TikTok, awarding them a consistent street-long queue of tourists who are dying to try a place they saw on the app.
Here’s one of Amsterdam’s most famous apple pies from Cafe Winkel 43.
Is it worth the hype? Not for me, but that doesn’t stop the pie from featuring on every Amsterdam itinerary.
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Have you heard of Dingo Brewing? The new beer has already positioned itself high in the consumer’s mind with a clever transfer of brand recognition, taken from the well-known and iconic Dingo Flour sign in Fremantle.
Even though the two brands are completely independent, you have been tricked to feel like Dingo Brewing is a well established drink that has been on the market for many years.
Powerful marketing 👏
